It’s Time to Publicly Shame Shaun King

Editor’s note: Since published, many on the “alt-right” have referenced this article to support their ideology, including anti-Black Lives Matter sentiments. The intent of this article was to protect the livelihood and reputation of two innocent college students and to condemn the negligent actions of a so-called journalist. The author of the article never intended to put a black mark on the Black Lives Matter movement. Rather, he wanted everyone to know what one mistake can do to people’s lives and an entire movement. Mr. Fisher stands behind the Black Lives Matter movement and condemns the alt-right.

UPDATE (12:00 a.m., Friday, Nov. 11): Someone close to the situation reached out to me and posted the following:


This is not the first time I have written about the power of public shaming. Unfortunately, it probably will not be the last. Social Justice Warriors (SJWs) and pseudo-journalists love to publicly shame private citizens to push whatever agenda. Sometimes they get it wrong, potentially ruining an innocent person’s life. Shaun King is the latest “journalist” who got it wrong.

King – who has 400,000+ Twitter followers and more than 1 million Facebook followers – posted the following:

Per usual, the backlash and hate was immediate and widespread. However, some people were quick to point out a detail that is anything but minor:

What those two college students are wearing is what’s known as a charcoal mask. These facial masks are used to remove blackheads. I know. Phrasing and color of the masks is unfortunate, but charcoal is black and blackheads are called blackheads. Very unfortunate.

But that doesn’t explain the Confederate flag in the background. That flag combined with the charcoal masks clearly reveals their intent. Charcoal masks in front of plain background is fine. Charcoal masks in front of Confederate flag? Intentionally racist. Right?


Take another look at the original picture. The explanation Ms. Fair has given is consistent with the image. That flag is in fact ripped in half. Still not convinced?

In his Facebook profile (since taken down), Emery identified himself as a Liberal Democrat, which is not consistent with King’s claim of celebrating a Trump election victory. Here’s a screenshot of his last post (identifying info was blacked out as I obtained this before everyone already knew who he is):


When you do some actual research, the evidence suggests that these are two progressive, liberal college students who were cleansing their face. The placement of the torn Confederate flag is ill-advised (at best), but you have to consider that they never thought this picture would be seen outside their group of friends (who have – GASP! – context), let alone millions of SJWs.

It gets worse. A large number of people have been tweeting at Ms. Fair’s college, demanding they expel her. In fact, the university made a statement that one can only assume is in response to this whole fiasco:

Just look at those comments. The witch hunt is based on information they received from a “journalist” who clearly did absolutely no research to make sure the information he was distributing was factual.

Is it possible that I’m wrong? Is it possible that Ms. Fair’s explanation is to hide a more sinister intent of the picture? Yeah, it’s possible. However, based on the evidence available, it is more likely that Mr. King is wrong. But that’s exactly the point. There is not enough evidence for any responsible journalist to post that picture in any context.

Public shaming and social media have been a powerful combination over the past several years. It’s like a weapon of mass destruction: Intended to wipe out evil, but is likely to take out just as many innocent people in the process. In this case, everyone with an internet connection has the keys to the launch codes. This is the result.

Even if this story goes viral, the damage has been done. Tomorrow morning, you and I will wake up and probably not even remember this happening. For the people who are erroneously shamed, they have to live with the consequences of posts like these:

NOTE: Several people, including myself, have pointed out to King his possible error in judgment. As of 4:30 p.m. CST, Thursday, Nov. 10, the Twitter post is still up.

13 thoughts on “It’s Time to Publicly Shame Shaun King

  1. I go to SIUC and this was a gargantuan issue in the black community before he posted the photo, we had already seen it and posted on our social medias. It’s not his fault.

  2. It appears that those two young idiots will probably be wondering where their Scholarships went, fairly soon. While Trump may be ambivalent on race-baiting, most Scholarship programs utterly forbid it. All things considered, those two dimwits will probably think they are being put on when forced to own up to their behavior…like I care. This image represents two people on whom College is wasted.
    As for “Public Shaming” – do please grow up! It not only does not work but any decent attorney can turn it into libel very easily. Try something useful like counter-education, showing how wrong some idea is rather than going after the idea’s speaker.

  3. @shaunking you are a horrible person. Spreading lies and hate based on fake stories. You are the most deplorable being on the planet today. GTFO

  4. Don’t be a fucking moron, please. Lecture the students on how to take pictures that can’t be taken out of context so easily.

    Let’s keep things in perspective here, “Ty.” Do you want a list of the violence and abuse that’s happened since Trump was elected?

    And you’re worried about a reporter who misread two teens with black makeup on posing in front of a Confederate flag? How about recommending that these fucking idiots not to pose in black makeup in front of a Confederate flag? How about that for a helpful suggestion? Jesus, get a clue.

    Notice how the student didn’t attack Shaun King, but apologized for how her pose might be misinterpreted. She knew she had done a stupid thing. So don’t blame King for not deleting the tweet. The tweet forced the student to clarify and apologize.

    And how can you with any decency or credibility call for another to be “publicly shamed” when you don’t post your own name here? Are you a coward? Why is there no “about” section for you, “Ty”? If you’re going to call for another to be publicly shamed, shouldn’t you at least have the decency to subject yourself to the same? My name is Matt Nicholas my twitter account is listed. Come at me.

    • Too right, Matt. These two fucking idiots should know that we burn witches around here. So if they wind up tied to the stake, they don’t get to blame the man holding the torch.

  5. Shaun King is unfortunately part of the problem. Posting anything that furthers his agenda as news. Celebrating Trump victory? The picture existed before the election. Taking pictures out of context and shaming those that support your cause will not bring allies. There are enough actual racist incidents in this country for him to tell people about.

    The only “mistake” that the students made was even having a torn confederate flag in a small room and the girl sharing the pic with a few of her friends.The sad thing is that most people will continue to live in their damn bubble filled Facebook news and continue believing what pseudo-journalists say.

  6. Pingback: Modern day pillory: Was the ‘King’ being ‘Fair’ | Soundtrack of the Week Blog

  7. “charcoal is black and blackheads are called blackheads. Very unfortunate.”

    You are a moron and most likely will be until the day you die.

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